September 12th, 2022 | Industry News
The Great Resignation is softening, but companies and recruitment agencies, who can harness recruitment marketing to their activities are having greater success than those who can’t.
Focused on the pre-applicant period of recruiting, recruitment marketing focuses on creating awareness of the hiring organisation and demonstrates a brand identity that will attract candidates. Because recruitment marketing draws on digital marketing strategies like social media exposure, multi-channel comms and automation, it works well with excellent recruiting software. It’s especially valuable when trying to attract passive candidates; people with excellent skills and experience who are not actively seeking to change jobs but can be enticed by a great package or by the appeal of an organisation whose ethos is congruent to their own.
SaaS recruitment agencies have a immense advantage in reaching this candidate base, through use of social media to reach people who are browsing information on their sector, through SEO optimised adverts and segmenting the marketplace so that advertising and content messages can be carefully structured to reach the target candidate base. Social media and social networking are key components of this approach and web based recruitment software offers simple and cost-effective ways to remain in touch with candidates through techniques like email campaigns or newsletters, feedback responses and personalised job search responses.