Training, talent and technology

May 30th, 2024 | Industry News

Recruitment agencies and HR departments recognise that recruitment is becoming more difficult. There’s a global shortage of candidates, resulting from an ageing society, the overproduction of university graduates leaving talent gaps in many areas and an increase in dissatisfaction and unhappiness in the workplace. Recruiting software reveals that certain types of vacancy, e.g. driving and teaching, nursing and care – are hard to fill.

In a recent survey of over 2,500 individuals working in marketing and creative industries, retail and the tech sectors across Canada, the UK and the USA revealed that less than 50% of people say they are happy in their jobs, compared to 70% in 2023. Even the best recruitment websites are finding it difficult to attract people for jobs that offer anything other than a stellar salary – 31% of those surveyed said they were unhappy with their current salaries and over half would be expecting to leave their jobs as a result.

Ways to recruit candidates

Seeking diversity

Especially in service sectors, labour pools can be widened by reaching into new communities. Recruitment website design can be used to demonstrate flexibility and inclusivity, changing the fundamental understanding of a job so that it expands to include all people who might be interested in it and equipped to do it – which requires a more imaginative approach and adaptable routes to recruitment and retention.

Finding solutions – not people

What businesses need to do is complete projects or create products. Classically this has meant find the right people in the right location. Recruitment database software found a new use in the pandemic, allowing organisations to adjust to hybrid working, and this can be extended further into ‘tele-recruiting’ which is the process of finding people with the skills or capacities wherever they are in the world and using technology to ensure that remote working can be undertaken by people who would traditionally have emigrated to find work. The best recruitment CRM can be used as a network, connecting nodes of activity to complete tasks.

Acquiring talent

That same survey revealed that 66% of full-time employees currently undertake freelance work (side gigs) which is twice the rate in 2022. This means that strategic organisations can literally acquire talent from their competitors, without having to hire them away on a permanent basis. This willingness to freelance in spare time emerges from the finding that while 60% of employees claim to be loyal to their employers, less than 45% think their employers have a similar loyalty in return. Web based recruitment software can help with this kind of talent acquisition, allowing recruiters to become solution providers, rather than people providers.


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