Making the most of your recruitment CRM

July 12th, 2024 | Industry News

Across the recruitment industry, the best recruitment CRM gives recruiters, and agencies, the chance to focus on human relationships from recruiting new clients through to running recruitment campaigns to assisting with onboarding candidates. This improves partnerships, helps with client acquisition and retention, and can even boost client spending through greater collaboration and trust.

Sadly, some recruiters are failing to gain full benefit from their CRM, so they’re working harder than they need to, or not achieving everything they could. Here’s the Recruit So Simple guide to implementing your CRM for maximum advantage.

1. Automation – when you’re looking to widen your recruitment field, external automation is your best friend. Even the best recruitment websites don’t have the reach of social platforms, so automatically posting vacancies on many platforms and sites will help you extend your reach – in addition, automation links to your own social media to regularly remind people about existing vacancies which can nudge people into responding after they’ve seen a role a couple of times.
2. Internal automation is a completely different way of benefiting from recruitment CRM software – it permits you to optimise essential but time consuming tasks like coding leads and sending emails.
3. Engagement – a really good recruitment CRM doesn’t just give a stand out candidate experience, it also provides automated content so that good candidates stay engaged, even if you don’t have the right role for them at that moment. Any recruiter knows that a client can become a candidate, and vice versa, as people move around their industries, so demonstrating high levels of engagement is a great way to use your online recruitment software to help people transition from being a client to becoming a candidate or from finding a job through you to using you to help their new employer recruit others.

Making your recruitment CRM choice and maximising its impact

• New solutions need to match your strategy – when choosing recruitment management software, make sure that it fits your business goals: will it integrate with your other tech, does it offer the level of support you need, does it scale up and down to help you run an agile recruitment enterprise?
• Review your internal processes – new technology such as recruitment database software may mean that you need to modify or even create new processes for maximum efficiency. Investment in recruitment CRM isn’t just financial – you also have to put in the time and energy to make sure that your staff and your clients are able to benefit from your new CRM.
• Implement analytics – measuring your impact is one of the key benefits from great recruitment agency software; but it’s also underutilised. Using your software’s analytics helps you fine tune marketing and recruitment strategies to get more impact and judge your user experience to be sure that both clients and candidates are having a better experience with you.
• Keep educating – your software can always do more! A great software provider will be updating their features so that you can do more with your system. Make sure that you’re continuing to educate your team about what your recruitment CRM is capable of, so that you can regularly enhance your reputation and profile.